Aug 17, 2018Quick Tips when Writing News StoriesThere are a few basic rules to follow for structure and then there’s the content. The Basic Rules* Use short sentences. Use a short first paragraph (The Lead) Be eloquent and energetic Be positive not neutral or negative *These are also known as Hemingway’s rules About the lead The lead is the intro to a story…Writing3 min readWriting3 min read
Jun 23, 2017Breaking through Perceptual Guards with your Ad Design“There are more things in heaven and earth, Horatio, Than are dream’t of in your philosophy.” — William Shakespeare Reality is big. Really big. It’s so big that we can barely perceive all of it. There is so much more information in the world around you that if you would…Marketing8 min readMarketing8 min read
Sep 7, 2016What does it take to create awesome content (for real)We all know that content is king. It’s the key to increase traffic, increase engagement, and experience the rush of success. So, since we all know we need to create quality content, the question is… HOW? What does it take? Collaboration is the key. One person can do it all…Content Marketing3 min readContent Marketing3 min read
Mar 4, 2016A social media marketing strategy that works (for in-feed re-sellers)This article is for the resellers of social media pages. Specifically those that are reselling “sponsored” posts on their Facebook page feeds to third parties. I’m going to ignore for now the fact that it’s a violation of Facebook’s TOS and that your Facebook page can be shut down if…Marketing5 min readMarketing5 min read
Feb 10, 2016Digital Campaigns — Focus on quality and storytellingBetter conversions through quality storytelling and narrative control. In creating ads for a large media company, I have come to realize that so many people in the Ad industry are really clueless when it comes to creating online marketing campaigns. I think many marketers and media representatives are uncomfortable with…Social Media Marketing4 min readSocial Media Marketing4 min read
Jan 6, 2016This is why you make bad decisionsWhy do we make bad decisions? Are we really that dumb? We’re not bad people? What is it that makes us have such terrible decision making skills. You don’t fact check. You just assume. You don’t expect things to go wrong, but they do. You don’t make a decision so…Life1 min readLife1 min read
Jan 6, 20165 rules for effectively advertising onlineMany companies think that buying advertising online is pretty straight forward. You fill out the forms, pay, and viola! Success! Then they wonder why their sales didn’t increase, or why customers haven’t come into their stores. They spent the money, right? They spent 5 minutes creating the banner, right? That’s…Advertising2 min readAdvertising2 min read
Jan 5, 2016Developing a Logo, a Brand, and Brand IndicatorsDeveloping a Logo, a Brand, and Brand Indicators I’m constantly amazed at how uninformed small local companies are when it comes to the importance and value of having a proper logo and building a brand. …Branding4 min readBranding4 min read
