There are a few basic rules to follow for structure and then there’s the content.

The Basic Rules*

Use short sentences.

Use a short first paragraph (The Lead)

Be eloquent and energetic

Be positive not neutral or negative

*These are also known as Hemingway’s rules

About the lead

The lead is the intro to a story…

“There are more things in heaven and earth, Horatio, Than are dream’t of in your philosophy.” — William Shakespeare

Reality is big.

Really big.

It’s so big that we can barely perceive all of it.

There is so much more information in the world around you that if you would…

Achieve Greatness with your content

We all know that content is king. It’s the key to increase traffic, increase engagement, and experience the rush of success. So, since we all know we need to create quality content, the question is… HOW? What does it take?

Collaboration is the key. One person can do it all…

This article is for the resellers of social media pages. Specifically those that are reselling “sponsored” posts on their Facebook page feeds to third parties.

I’m going to ignore for now the fact that it’s a violation of Facebook’s TOS and that your Facebook page can be shut down if…

Better conversions through quality storytelling and narrative control.

In creating ads for a large media company, I have come to realize that so many people in the Ad industry are really clueless when it comes to creating online marketing campaigns. I think many marketers and media representatives are uncomfortable with…

Why do we make bad decisions? Are we really that dumb? We’re not bad people? What is it that makes us have such terrible decision making skills.

  1. You don’t fact check. You just assume.
  2. You don’t expect things to go wrong, but they do.
  3. You don’t make a decision so…

Many companies think that buying advertising online is pretty straight forward. You fill out the forms, pay, and viola! Success! Then they wonder why their sales didn’t increase, or why customers haven’t come into their stores. They spent the money, right? They spent 5 minutes creating the banner, right? That’s…

Developing a Logo, a Brand, and Brand Indicators

Image courtesy of

I’m constantly amazed at how uninformed small local companies are when it comes to the importance and value of having a proper logo and building a brand. …

Anthony Acosta

Anthony Acosta Sc.D. is an Award-Winning Creative Director. Author, Consultant, Marketing Strategist, Engineer, Developer. Aspie.

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