Really good information in your article. I liked it. While it wouldn’t necessarily be a tip, it’s a practice of ours to do a lot of AB testing with Headline variations, as well as variations on the call to action button.

We have found that taking the time to do this testing really helps us deliver optimum conversion for our clients.

More often than not, we discover that the visitors really react to certain words which we did not expect.

Anthony Acosta Sc.D. is an Award-Winning Creative Director. Author, Consultant, Marketing Strategist, Engineer, Developer. Aspie.

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